Marketing Manager – Premium & AI‑Tech Automotive Brands

About the role

We are seeking a strategic and results‑driven Marketing Manager to lead the launch of new premium and AI‑tech automotive brands for Chery International in the United Arab Emirates. The role will shape brand strategy, drive market research, and oversee campaigns to build strong brand awareness.

Key responsibilities

• Develop and implement comprehensive brand strategies to position the automotive brand effectively in the UAE.
• Conduct regular market research to identify consumer trends, competitors, and market gaps.
• Define the brand’s unique value proposition and ensure consistent messaging across all marketing channels.
• Plan and oversee marketing campaigns (digital, print, etc.) to promote the brand and increase awareness.
• Collaborate with marketing agencies to create promotional materials, advertisements, and events that reflect the brand identity.
• Work closely with product development and sales teams to ensure successful launch of new vehicle models and products.
• Establish and maintain clear brand guidelines for visuals, tone, and messaging.
• Oversee and allocate the brand’s marketing budget effectively across campaigns and initiatives.
• Track brand performance metrics and provide regular reports on brand health.

Required profile

• Strategic and results‑driven mindset.
• Experience in automotive brand management or related marketing roles.
• Ability to align brand strategy with business objectives.

Required skills