Marketing Manager – Retail & Online

About the role

Taif Group is seeking a results‑driven Marketing Manager to lead retail and online marketing initiatives across the UAE and GCC. The role combines hands‑on digital expertise with retail marketing fundamentals to boost footfall, online conversion and brand visibility.

Key responsibilities

• Develop and execute integrated marketing strategies for retail stores, website, marketplaces and social commerce aligned to revenue and brand‑growth targets.
• Plan, launch and optimise PPC and digital campaigns on Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook/Instagram) and TikTok Ads to maximise ROAS and acquisition.
• Manage paid and organic social media calendars, content strategy and community engagement on Instagram, TikTok, Facebook and Snapchat.
• Own marketplace performance (Amazon.ae, Noon, etc.) – listings optimisation, sponsored advertising, pricing, reviews and ranking.
• Drive in‑store promotions, POSM, seasonal campaigns and trade marketing to increase footfall and sell‑through.
• Oversee website/e‑commerce performance including SEO, conversion‑rate optimisation, merchandising and landing‑page strategy.
• Manage CRM, email/SMS programmes, customer segmentation, loyalty and retention campaigns.
• Lead brand content and creative direction across digital and retail touchpoints.
• Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads and marketplace analytics, translating data into actionable insights.
• Control marketing budgets, optimise allocation based on CAC, ROAS and LTV metrics.

Required profile

• Proven experience managing end‑to‑end marketing strategies for retail and e‑commerce channels.
• Strong analytical mindset with ability to turn data into actionable recommendations.
• Excellent communication and collaboration skills to work with creative, e‑commerce and sales teams.

Required skills

• PPC campaign management
• Google Ads (Search, Shopping, Performance Max, Display, YouTube)
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• Social media marketing (Instagram, TikTok, Facebook, Snapchat)
• Marketplace advertising and listings optimisation (Amazon.ae, Noon)
• SEO and on‑site conversion optimisation
• GA4 analytics
• Meta Business Suite
• CRM, email and SMS marketing platforms