Marketing & SEO Specialist – Healthcare Clinic

About the role

The Marketing & SEO Specialist will join Kings Medical Center in Dubai to boost the clinic’s online visibility and attract new patients. Working closely with clinical and administrative teams, you will develop and execute digital marketing and SEO strategies that align with the centre’s services and community focus.

Key responsibilities

• Conduct keyword research and market analysis to inform SEO and content strategies.
• Optimize website pages, landing pages and blog content for on‑page SEO.
• Manage and monitor paid social campaigns, particularly Facebook Ads.
• Create, schedule and engage with audiences on social media platforms.
• Track performance metrics using Google Analytics, Search Console and social analytics tools, reporting on rankings, traffic and conversion rates.
• Collaborate with clinicians to ensure consistent branding and develop promotional materials for specific services.
• Coordinate targeted marketing initiatives for community segments, including the Filipino community.

Required profile

• Minimum 2–3 years of experience in digital marketing or social media marketing, preferably in the healthcare sector.
• Bachelor’s degree in Communications, Marketing, Business or a related field.
• Strong attention to detail, customer‑oriented mindset and ability to multitask.
• Fluent English communication skills.

Required skills

• Social media marketing
• Facebook Ads management
• SEO (on‑page and off‑page optimization)
• Keyword research
• Google Analytics
• Google Search Console
• Social analytics tools