Marketing Specialist – B2B & Email Campaign Lead

About the role

We are looking for a creative and results‑driven Marketing Specialist to lead B2B campaigns and elevate our brand in the training and consulting sector. The role blends digital and traditional marketing, focusing on email outreach, social media, and content creation to generate qualified leads.

Key responsibilities

• Develop and execute integrated marketing strategies that increase brand visibility and drive lead generation.
• Design, launch, and optimise email marketing campaigns using advanced tools and analytics.
• Manage social media channels, create engaging content, and oversee SEO and paid advertising initiatives.
• Collaborate with sales and business development teams to produce targeted collateral and support client engagement.
• Maintain the company website, ensuring up‑to‑date, brand‑aligned content.
• Analyse market trends, competitive landscape, and campaign performance to inform strategic decisions.
• Coordinate logistics for events, webinars, and industry exhibitions, including material preparation.
• Manage relationships with external vendors, media partners, and influencers.

Required profile

• Proven experience in B2B marketing, preferably within consulting or training services.
• Strong project‑management capability to handle multiple campaigns simultaneously.
• Detail‑oriented with a track record of delivering high‑quality marketing assets.
• Excellent written and verbal communication skills.

Required skills

• Email marketing platforms
• LinkedIn for marketing and sales
• Social media management
• Content creation
• SEO and digital advertising
• Canva and Adobe design tools
• Marketing analytics tools