Media Strategist

About the role

We are a global marketing agency headquartered in the UK, looking for a commercially‑minded Media Strategist to own and scale paid campaigns on Google and Meta while expanding into new platforms. Reporting to the Head of Media, you will be fully accountable for lead volume, CPA, quality and margin performance.

Key responsibilities

• Develop, launch and scale paid media campaigns across Google Ads and Meta platforms.
• Manage performance against CPA, ROAS and margin targets, monitoring daily and making optimisation decisions.
• Test new creative, audience, bidding and landing‑page strategies and iterate ad copy for RSA headlines, Meta primary text and CTAs.
• Brief creative assets with strategic rationale and use performance data to refine messaging.
• Contribute to expansion onto YouTube, TikTok, native and programmatic channels where commercially justified.
• Collaborate with Tech, Ops and Content teams to improve lead quality and conversion efficiency.
• Analyse data to identify trends, diagnose issues and propose action plans.
• Leverage generative AI tools for product research, insight generation and campaign analysis.
• Provide concise performance reporting to the Head of Media.

Required profile

• 3–7 years managing paid media campaigns, with strong hands‑on expertise in Google Ads and Meta (5+ years preferred).
• Proven track record of running lead‑generation campaigns with clear commercial accountability and meeting strict CPA targets.
• Strong analytical capability and commercial awareness, focused on profitability and scalability.
• Experience in regulated sectors (financial services, insurance, legal, healthcare) is a plus.

Required skills

• Google Ads
• Meta (Facebook) Ads
• RSA (Responsive Search Ads) copy creation
• Generative AI tools (Claude, ChatGPT)
• Data analysis and performance reporting