Paid Media Channel Lead - Google

About the role

This role leads paid media channels, primarily Google, and manages and scales global campaigns while driving app acquisition and creative optimisation. It sits alongside regional, BI, creative and product teams.

Key responsibilities

• Manage and scale global Google Ads campaigns, including Search, App Campaigns, Display, YouTube and Performance Max.
• Execute and optimise Big Media campaigns across Meta, TikTok, X and other major platforms.
• Optimise performance through bidding, targeting, budget allocation and audience strategies.
• Drive Web-to-App (W2A) acquisition and optimise landing pages, deep links and conversion funnels.
• Drive creative optimisation through A/B testing and performance analysis.
• Monitor and optimise CPA, LTV, ROI and user quality.
• Collaborate with Regional, BI, Creative and Product teams to drive growth.

Required profile

• 3-5+ years of experience in Paid Media or Performance Marketing, with sizable budget management experience.
• Strong hands-on experience in Google Ads, especially App Campaigns and Search Ads.
• Practical experience with at least one other major platform such as Meta, TikTok or X.
• Solid understanding of bidding strategies, MMP attribution, conversion tracking and campaign optimisation.
• Strong analytical skills, global market experience and professional English.
• Nice to have: experience in Crypto, Fintech or Finance; familiarity with AppsFlyer, GA4 and Firebase.