Parent Relations Executive (PRE)

About the role

We are seeking a dynamic, customer‑focused Parent Relations Executive to support the Superintendent/CEO in building a vibrant parent community at Dubai American Academy. The role combines front‑of‑house management, communication, and marketing activities to drive enrolment and enhance parent engagement.

Key responsibilities

• Coordinate and lead school tours for prospective parents and visitors, highlighting the school’s unique selling points to meet enrolment targets.
• Manage day‑to‑day operations of the school’s Front of House/Reception, ensuring high‑quality service for all parents.
• Develop and maintain communication channels such as newsletters to keep parents informed and support retention.
• Organise parent and community events to foster engagement and participation.
• Create and share stories and photographic material for internal newsletters and school communication platforms.
• Produce and manage social media content across Twitter, Facebook and Instagram.
• Conduct regular surveys of new parents, analyse feedback and provide recommendations.
• Assist the Superintendent/CEO and Corporate Marketing team in developing and implementing the school’s marketing strategy to drive enrolments.

Required profile

• A college degree (BA or BSc) from a reputable university is desirable.
• Minimum two years of experience in a customer‑service‑focused role.
• Proven track record of meeting sales or enrolment targets.

Required skills

• Social media platforms: Twitter, Facebook, Instagram.
• Newsletter creation and distribution.
• Survey design, data collection and basic analysis.
• Event planning and coordination.