Performance Marketing Specialist

About the role

A full-time, on-site Performance Marketing Specialist is sought in Dubai to own the company's paid advertising, SEO, email marketing and digital growth strategies. The role focuses on acquiring new customers, increasing funded-account purchases, improving retention and scaling the digital presence across several markets, in a hands-on position suited to e-commerce and restricted sectors such as prop trading, forex and fintech.

Key responsibilities

• Media buying and paid advertising: plan, launch and optimise Meta Ads and Google Ads campaigns, test TikTok, X, native and influencer channels, manage budgets and targeting, and track CAC, ROAS, CPC, CTR and conversions
• SEO and organic growth: keyword research, competitor analysis, on-page and technical SEO, and landing page optimisation
• Email marketing and retention: campaigns and automation via Brevo or similar, with welcome, abandoned checkout, breach, payout and win-back flows, plus segmentation and deliverability
• AI, e-commerce and automation: use ChatGPT, Claude and similar tools for copy, creatives and reporting; use n8n or Make for workflows; work with WooCommerce data
• Creative coordination and compliance: brief copywriters, designers and video editors, and ensure compliance with platform policies on financial services and trading
• Tracking and reporting: GA4, Meta Pixel, CAPI, UTMs, Triple Whale and weekly performance reports

Required profile

• At least 3 years of experience in performance or growth marketing
• Proven hands-on experience managing advertising budgets and paid campaigns
• Previous experience in prop trading, forex, CFDs, crypto, fintech or another restricted advertising vertical
• Strong analytical skills, excellent written English, independent work and comfort in a fast-paced startup environment

Required skills

• Meta Ads and Google Ads
• SEO, email marketing and marketing automation
• ChatGPT and Claude
• Brevo, GA4, WooCommerce, Triple Whale, Meta CAPI