Performance & SEO Specialist

About the role

We are looking for a Performance & SEO Specialist to lead and optimise ABM's performance marketing and SEO initiatives across both physical retail stores and e‑commerce platforms. You will own the customer journey from demand generation through conversion and retention, driving measurable business growth.

Key responsibilities

• Plan, execute and optimise paid media campaigns on Google Ads, Meta, YouTube, TikTok and other platforms, managing budgets to maximise ROI and ROAS.
• Develop and implement SEO strategies to improve organic traffic, search visibility and revenue for e‑commerce sites.
• Monitor website performance, conversion rates and CRO opportunities, partnering with UX, design and merchandising teams.
• Track, analyse and report on KPIs using GA4, Google Search Console, Looker Studio and advertising dashboards.
• Collaborate with cross‑functional teams and manage external agencies to align digital initiatives with commercial objectives.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, IT or related field.
• 2‑4 years of experience in performance marketing, SEO or e‑commerce, preferably in retail or consumer goods.
• Strong analytical mindset with ability to turn data into actionable insights.

Required skills

• Google Ads and Meta Ads Manager
• Google Analytics (GA4) and Google Search Console
• SEO (on‑page, off‑page, technical)
• Looker Studio for reporting
• A/B testing and conversion rate optimisation