Product Marketing Specialist - Go-to-Market

About the role

A strategic and creative Product Marketing Specialist is sought to develop product positioning, go-to-market strategies, launch plans and customer-facing messaging. The role connects product development, marketing, sales and customer insights to bring products to market, accelerate adoption and support sustainable growth. It is a full-time, mid-level position.

Key responsibilities

• Develop and execute product marketing strategies and build go-to-market plans for new products, features, services and market expansions
• Conduct market research, define target audiences and buyer personas, and craft product positioning and messaging
• Coordinate product launches across marketing, sales, product, customer success and commercial teams, and create launch calendars and campaign plans
• Create sales enablement materials such as presentations, product guides, FAQs, battle cards and case studies
• Work with sales teams and product managers to turn technical features into clear customer benefits
• Support pricing, packaging, promotions and bundling; monitor competitors and recommend ways to strengthen differentiation
• Develop customer-facing campaigns, demos, webinars and events, and gather customer feedback
• Track KPIs such as awareness, leads, engagement, conversion, adoption and revenue, and prepare reports and campaign reviews
• Collaborate with digital marketing teams, adapt messaging for regional or international launches, and identify new segments and growth opportunities

Required profile

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Product Management or a related field
• Previous experience in product marketing, go-to-market strategy, digital or brand marketing
• Experience developing go-to-market plans and product launch campaigns
• Strong market research and competitive analysis skills
• Experience working with product, sales, customer success and marketing teams
• Ability to analyse marketing performance and campaign metrics
• Professional marketing certification is a plus

Required skills

• Copywriting, storytelling, presentation and communication skills
• Proficiency with Microsoft Office, presentation tools, analytics platforms and marketing technology
• Familiarity with CRM, marketing automation, content management and project-management platforms
• Project management and stakeholder management

What we offer

• Competitive salary and comprehensive employee benefits
• Training in product marketing, market research, positioning and campaign strategy
• Career progression toward Senior Product Marketing Specialist, Product Marketing Manager, Go-to-Market Manager or Head of Product Marketing
• Recognition for successful launches, campaign performance and product adoption