Regional Marketing Manager - West

About the role

Etihad is looking for a hands-on Marketing Manager to run full-funnel marketing across a defined set of markets in the region. The role focuses on coordination, delivery and optimisation, with strong exposure to both brand and performance marketing in a premium, global airline environment. It sits within the Revenue & Commercial division and works closely with senior marketing leaders and commercial and revenue teams.

Key responsibilities

• Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through to conversion.
• Coordinate activity across paid, owned and earned channels, including digital, social, sponsorships, OOH, partnerships and CRM, to deliver country execution plans.
• Manage campaign timelines, assets, approvals and deployment, keeping activity aligned with Etihad's premium brand and locally relevant.
• Act as the day-to-day marketing contact for assigned markets and partner with the Revenue & Commercial teams on commercial priorities.
• Support market-specific initiatives such as tactical offers, seasonal activity and new route launches.
• Manage external agency partners, ensuring quality, on-time delivery and adherence to brand standards.
• Track performance metrics such as reach, engagement, traffic, bookings and CPA, and support reporting and post-campaign reviews.
• Travel up to 20% to engage with markets and build local knowledge and relationships.

Required profile

• 5 years of marketing experience in a consumer-facing business, ideally in airlines or retail.
• Bachelor's degree.
• Solid experience executing multi-channel marketing campaigns.
• Experience working with agencies and multiple internal stakeholders.
• Highly organised, delivery-focused and able to manage several workstreams at once.
• Commercially curious and willing to travel and work on the ground.