Regional Marketing Operations & Omnichannel Manager – IMEA

About the role

This is a hands‑on execution role responsible for building and running omnichannel campaigns across the IMEA region. The manager owns the marketing platforms, data, and operational delivery of every activity while directly managing two operational team members.

Key responsibilities

• Build, launch and optimise campaigns across email, social, web, webinars, distributor and partner channels.
• Localise and activate global campaigns in 15+ IMEA markets, maintaining a consistent content flow and regional calendar.
• Administer the marketing automation stack and CRM integration, creating audiences, workflows, forms, landing pages and nurture journeys.
• Develop and maintain campaign dashboards, reporting lead capture, routing and sales follow‑up.
• Track and report performance against KPIs, manage spend tracker, support forecasting and finance reconciliation.
• Own the IMEA marketing operations framework, including processes, templates, service levels and supplier management.
• Manage external agencies and vendors while retaining full in‑house execution capability.
• Directly line‑manage two team members, set objectives, conduct performance reviews and develop capabilities.

Required profile

• Bachelor's or master's degree in marketing, Business Administration or related field.
• 5+ years B2B marketing experience, with at least 3 years hands‑on omnichannel and digital execution.
• Demonstrable personal execution of campaigns – able to walk through platform setup, audience logic and results.
• Minimum 2 years direct line‑management of 1‑2 people, preferably remote.
• Proven ownership of campaign reporting, marketing spend tracking and ROI analysis.
• Experience managing event and activity operations at scale across multiple markets.
• Strong process discipline, documentation habits and fluent English.

Required skills

• Salesforce Marketing Cloud / Account Engagement
• HubSpot
• Marketo
• Eloqua
• CRM and marketing automation platforms
• Data segmentation and consent/opt‑in compliance

What we offer

• Inclusive, multicultural environment with 62 nationalities operating in 100+ countries.
• Care program, vacation & paid time off, profit‑sharing and performance incentives.
• Continuous training, mentoring and career development opportunities.
• Opportunity to work on sustainable, innovative projects that contribute to feeding 8 billion people.