Regional Sales Manager

About the role

La Lorraine Bakery Group is seeking a seasoned Regional Sales Manager to lead the expansion of its bakery portfolio across the GCC and the wider Middle East. The successful candidate will drive growth, forge strategic partnerships, and increase market penetration for a leading food manufacturing brand.

Key responsibilities

• Develop and execute regional sales strategies aligned with corporate objectives.
• Identify new business opportunities, monitor market trends, and set accurate sales forecasts.
• Build and maintain relationships with distributors, retailers, key accounts, and food‑service clients.
• Negotiate contracts and pricing structures to maximise profitability.
• Lead the regional sales team, conduct regular business reviews, and drive upselling initiatives.
• Coordinate with supply‑chain and finance teams for product availability and credit management.
• Collaborate with marketing to create targeted promotional campaigns.

Required profile

• Bachelor’s degree in Business, Marketing, Hospitality or related field (MBA preferred).
• Minimum 12 years of sales experience, preferably in hospitality, HORECA or catering channels.
• Proven track record of achieving sales targets and managing large territories.
• Fluent English (written and spoken) for business communication.

Required skills

• Microsoft Excel for data analysis and reporting.