Senior Digital Marketing Manager

About the role

We are seeking a bilingual Senior Digital Marketing Manager to lead the digital strategy for our exhibition portfolio. You will own the end‑to‑end development, optimisation and performance of exhibition websites in both English and Arabic, ensuring a seamless and engaging experience for visitors and exhibitors.

Key responsibilities

• Develop, manage and continuously optimise individual exhibition websites.
• Create and adapt website content and creative concepts in English and Arabic.
• Collaborate with Marketing and Creative teams to produce landing pages, campaigns and calls‑to‑action.
• Monitor traffic, user behaviour, conversion rates and report on performance.
• Work with internal stakeholders and external agencies or web development partners as needed.

Required profile

• 5+ years of digital marketing experience, preferably in exhibitions, events or B2B brands.
• Direct experience with an exhibition organiser or major events company.
• Fluent written and spoken Arabic and English.
• Strong project, communication and stakeholder‑management skills.
• Commercially minded with a focus on ROI and measurable results.

Required skills

• SEO and SEM
• Google Analytics / GA4
• Website CMS platforms
• Marketing automation tools
• Digital analytics tools
• Data analysis and reporting