Senior Marketing Executive

About the role

We are looking for a senior B2B marketing executive to own field marketing for a global EdTech brand across the UAE and international markets. Based in Dubai, you will work closely with the UAE sales team to drive pipeline, create compelling content and engage customers.

Key responsibilities

• Design, execute and optimise end‑to‑end email marketing campaigns.
• Partner with the UAE sales function on lead‑generation content, events and customer engagement.
• Maintain and enhance the company website to ensure a high‑quality user experience.
• Develop automated email programmes for onboarding and subscription renewals.
• Track, analyse and report on lead‑generation metrics and overall marketing performance.
• Support monthly reporting and share insights with the broader team.

Required profile

• Proven marketing experience in a global SaaS, technology or EdTech organisation.
• Hands‑on experience with CRM and marketing automation platforms.
• Ability to manage campaigns, content and events simultaneously.
• Strong attention to detail and an analytical mindset.
• Fluent English; Arabic is a bonus.
• Based in Dubai.

Required skills

• Salesforce
• Marketo

What we offer

• Base salary dependent on experience.
• Private healthcare for you and your dependents.
• Generous annual leave plus a birthday day off.
• Paid volunteering days.
• Collaborative international team with direct exposure to a global sales function.