Senior Marketing Manager

About the role

We are seeking a creative, strategic, and highly organized Senior Marketing Manager to lead our marketing initiatives for Royal Rose Cosmetics Trading in Dubai. The role will translate the company’s business plan and marketing strategy into actionable campaigns while overseeing a multidisciplinary team to ensure high‑quality, timely execution.

Key responsibilities

• Execute the approved business plan, marketing strategy, and brand objectives under the Head of Sales & Marketing.
• Convert strategy into monthly and weekly marketing plans, campaigns, and deliverables.
• Lead, assign tasks, set deadlines, and follow up with the marketing team.
• Provide artistic and creative direction for campaigns, social media, photoshoots, videos, graphic design, packaging, and other materials.
• Ensure all output aligns with brand identity, tone of voice, and quality standards.
• Review and approve content, designs, photography, and videos before publication.
• Develop creative concepts and briefs for product launches, seasonal activations, and brand initiatives.
• Coordinate influencers, PR activities, events, product launches, and digital campaigns.
• Maintain marketing and content calendars and collaborate with Sales to support commercial targets.
• Track campaign performance, social media growth, leads, conversions, and other KPIs.
• Analyse competitors, market trends, and consumer behavior in the beauty and cosmetics sector.
• Prepare regular performance reports and recommendations for senior leadership.
• Manage external agencies, freelancers, influencers, suppliers, and creative partners.
• Ensure projects are delivered on time and within approved budgets.

Required profile

• Proven experience in marketing within cosmetics, beauty, skincare, or related industries.
• Strong artistic eye and ability to guide visual communication.
• Demonstrated leadership and team‑management capabilities.
• Excellent collaboration skills with sales and cross‑functional teams.
• Analytical mindset with ability to interpret market data and KPI results.

Required skills