Senior Media Buyer

About the role

The Senior Media Buyer will lead the planning, execution and optimisation of paid media campaigns across digital and traditional channels to drive traffic, conversions and brand awareness for Omnia Stores.

Key responsibilities

• Develop and implement media strategies aligned with brand and performance objectives.
• Manage campaign budgets, negotiate with platforms and vendors, and allocate spend across channels.
• Analyse campaign performance data, optimise for ROAS, CPA and other KPIs, and produce regular performance reports.
• Collaborate with marketing, creative and e‑commerce teams to ensure consistent messaging and effective audience targeting.
• Monitor market trends, test new media opportunities and adjust tactics to meet ROI targets.

Required profile

• Strong media planning and buying experience, preferably in e‑commerce or luxury retail.
• Advanced analytical skills with a proven track record in performance marketing.
• Excellent communication and collaboration abilities.
• Bachelor’s degree in Marketing, Business, Communications or equivalent practical experience.
• Ability to work on‑site in Dubai and manage multiple projects in a fast‑paced environment.

Required skills

• Meta Ads platform
• Google Ads platform
• Programmatic advertising platforms
• Analytics tools for campaign measurement