Senior Media Buyer - Real Estate

About the role

Binghatti, a fast-growing Dubai-based property developer with a portfolio exceeding AED 15 billion, is looking for an experienced Senior Media Buyer to lead digital media planning, buying and performance marketing across local and international markets. The role manages high-value advertising budgets, runs multi-channel campaigns and drives qualified leads for luxury real estate projects.

Key responsibilities

• Develop and run integrated paid media strategies across Google Ads, Meta, DV360, LinkedIn, TikTok, Snapchat, X and other platforms.
• Plan, manage and optimise multi-million-dirham budgets to maximise lead generation, ROAS and campaign efficiency.
• Launch and optimise campaigns for off-plan, ready and luxury developments targeting local and international investors.
• Run programmatic campaigns via DV360, DSPs, Campaign Manager 360 and premium audience platforms.
• Build audience segmentation using first-party data, custom audiences, lookalikes, retargeting and behavioural targeting.
• Set up conversion tracking with GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag and TikTok Pixel.
• Monitor metrics such as CPL, CPA, CTR, ROAS, conversion rate and CAC, and run A/B tests on creatives, landing pages and bidding.
• Work with Sales, CRM, Creative and Digital teams to improve lead quality and acquisition.
• Create dashboards and reports in Looker Studio and Google Analytics for senior leadership.
• Manage agency relationships, publisher negotiations and third-party media partnerships where needed.

Required profile

• Bachelor's degree in Marketing, Business, Media, Communications or a related field.
• Minimum 7 years of experience in digital media buying and performance marketing.
• At least 5 years of experience in UAE real estate marketing.
• Proven track record managing high-value digital advertising budgets.

Required skills

• Google Ads, Meta Ads Manager, DV360, Campaign Manager 360, LinkedIn Campaign Manager, TikTok Ads and Snapchat Ads.
• Looker Studio, Excel and campaign reporting.
• Strong communication, stakeholder management and cross-functional collaboration.