Senior Product Marketing Manager - Steel Division

About the role

The Steel Division has strong commercial knowledge, technical expertise, customer relationships and product capabilities across its Sales, Marketing, Business Development and Technical teams. The Senior Product Marketing Manager bridges commercial priorities with customer engagements and communications execution, turning products, technical capabilities, customer successes and market achievements into compelling commercial assets and programmes. The role sits as the principal interface between the Steel commercial team and Corporate Communications.

Key responsibilities

• Set and deliver an annual marketing communications plan with the Chief Commercial Officer and Sales leadership, covering conferences, seminars, exhibitions, customer events, speaking opportunities and media coverage, with clear objectives and budgets.
• Drive product and solution positioning, value propositions, launch communications and go-to-market support, working with Technical, Sustainability and Sales.
• Lead customer-facing marketing and engagement programmes for strategic accounts, and run customer insight and Voice of Customer initiatives.
• Build a programme capturing landmark projects, customer outcomes, testimonials and case studies, and turn them into evidence for bids and meetings.
• Develop the industrial proposition for made and fabricated steel in the UAE, presenting it to international project owners and EPCs early in project development.
• Select and run industry events and speaking opportunities, and coordinate brand and media messaging with Corporate Communications.
• Ensure compliance with safety, quality and environmental policies, manage agencies and suppliers, and report performance against budget and commercial objectives.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Substantial senior-level experience in B2B marketing communications, commercial marketing or customer engagement in steel, manufacturing, engineering, energy, construction materials or another technically complex sector.
• Experience managing senior stakeholders, strategic customers, agencies and cross-functional programmes.
• Arabic and English required; international market experience is an advantage.