Senior SEO Manager

About the role

We are seeking a Senior SEO Manager to lead our search engine optimization and marketing initiatives. You will shape content strategy, drive link‑building efforts, and manage paid search campaigns across major platforms to maximize ROI.

Key responsibilities

• Design and execute SEO strategies including keyword research, content optimization, and link building.
• Manage SEM campaigns on Google, Yahoo, and Bing, monitoring budgets and performance.
• Analyze website analytics and PPC data to identify trends and improve results.
• Collaborate with development, editorial, and marketing teams to ensure SEO best practices are applied.
• Recommend changes to site architecture, content, and linking to improve rankings.
• Support the Head of Digital with strategic and analytical tasks.

Required profile

• Proven experience in both SEO and SEM, managing large‑scale PPC campaigns.
• Strong understanding of performance marketing, conversion optimization, and online customer acquisition.
• BS/MS degree in a quantitative, test‑driven field.

Required skills

• SEO and SEM tools (Google Analytics, NetInsight, Omniture, WebTrends).
• Bid management platforms (Click Equations, Marin, Kenshoo, Search Ignite).
• A/B and multivariate testing.
• HTML, CSS, JavaScript knowledge.
• Understanding of ranking factors and search engine algorithms.