Social & Influencer Marketing Manager (Growth & Content)

About the role

We are seeking a hands‑on Social & Influencer Marketing Manager to lead content performance and creator partnerships, turning social media into a unified growth engine for DXB Perfume. You will shape our online presence, drive engagement, and convert audiences into customers across TikTok, Instagram and emerging platforms.

Key responsibilities

• Develop and execute a trend‑led social strategy on TikTok, Instagram and new platforms.
• Create and publish high‑performing short‑form content (Reels, TikToks, Stories, Lives) and react quickly to viral trends.
• Manage day‑to‑day community interactions, including comments, DMs and audience engagement.
• Identify, source and onboard influencers (micro to macro), handling outreach, negotiation, briefing and follow‑up.
• Coordinate product seeding, PR boxes and collaborations for launches, retail activations and key campaigns.
• Track and report on KPIs such as follower growth, engagement, reach and influencer performance, optimizing content weekly.
• Stay ahead of platform trends and propose new formats, creators and culturally relevant ideas.

Required profile

• 3–5 years of experience in social media and/or influencer marketing.
• Strong understanding of TikTok and Instagram ecosystems.
• Proven ability to manage multiple campaigns in a fast‑paced, execution‑heavy environment.
• Data‑driven mindset with a focus on performance metrics.

Required skills

• TikTok
• Instagram