Social Media and Marketing Executive

About the role

We are seeking a full‑time Social Media and Marketing Executive to shape the digital narrative of Oomi, a specialty coffee and matcha brand, and its new food concept Muni Deli. The role blends content creation, campaign execution and on‑ground event activation to bring both brands to life online and in‑store.

Key responsibilities

• Develop monthly content calendars and platform‑specific formats for Oomi and Muni Deli.
• Produce quick phone‑based footage and coordinate professional photo/video shoots for launches and campaigns.
• Write copy for captions, menus, product announcements and brand moments.
• Plan, launch and analyse marketing campaigns aligned with business objectives.
• Organise in‑store activations, pop‑ups and product launches from concept to execution.
• Identify and manage influencer collaborations, building relationships and overseeing deliverables.
• Publish daily posts, engage with the community and maintain brand consistency across channels.

Required profile

• Minimum 3 years of experience in social media or marketing, preferably within food, beverage or lifestyle.
• Strong visual sense and a proactive, self‑starting work style.
• Comfortable appearing on camera and handling end‑to‑end content workflows.
• Passion for coffee, food and building memorable brands.

Required skills

• Camera setups
• Editing apps