Social Media Executive – Luxury & Fashion

About the role

Andrea Wazen, an internationally recognised luxury footwear brand, is seeking a creative and highly organised Social Media Executive to shape its digital presence across global markets. You will translate the brand’s luxury DNA into compelling, performance‑driven content while supporting product launches, retail moments and international expansion.

Key responsibilities

• Plan, schedule and publish content on Instagram, TikTok, Facebook and LinkedIn in line with the editorial calendar.
• Create and edit short‑form video assets (Reels, TikTok, behind‑the‑scenes, campaign moments) using mobile and desktop tools.
• Maintain day‑to‑day platform management, ensuring consistent tone, visual aesthetics and premium brand experience.
• Monitor trends, platform updates and emerging formats to keep the brand ahead of the curve.
• Collaborate with Marketing on product launches, retail events and commercial priorities, acting as the main liaison for paid‑media agencies.
• Support influencer outreach, gifting logistics and performance tracking.
• Track, analyse and report key organic metrics, delivering clear performance summaries and updating the social content calendar.

Required profile

• Minimum 2 years of experience in social media, digital marketing or content creation.
• Strong hands‑on expertise with Instagram and TikTok.
• Proven ability to edit short‑form video content.
• Solid understanding of analytics and performance reporting.
• Excellent visual sense and familiarity with luxury brand storytelling.
• Highly organised, proactive and detail‑oriented, able to manage multiple projects in a fast‑moving environment.

Required skills

• Instagram (content creation and community management)
• TikTok (content creation and community management)
• CapCut
• InShot
• Adobe Premiere Pro
• Final Cut Pro
• AI tools for caption generation and ideation
• Analytics and performance reporting tools
• Canva
• Adobe Suite