Social Media Manager

About the role

Agency Helix is looking for a highly creative, strategic and experienced Social Media Manager to lead its social media team, develop innovative content concepts and oversee the execution of social media campaigns for a diverse portfolio of clients. The role combines creative direction, shoot planning, team leadership and client management.

Key responsibilities

• Create original, trend-driven social media concepts and campaigns, lead brainstorming and build monthly content calendars, creative directions and content pillars.
• Plan and coordinate photo and video shoots, including moodboards, shot lists, storyboards and production briefs; direct photographers, videographers and content creators and check final assets against the approved vision.
• Manage the social media team: assign tasks, review and approve content, captions and briefs, mentor juniors, set up workflows and coordinate with designers, copywriters and account managers.
• Use Sprout Social for scheduling, publishing, community management, reporting and analytics, and monitor engagement, sentiment and brand mentions.
• Lead client meetings and presentations, manage feedback and approvals, oversee monthly reporting and ensure deliverables meet agreed deadlines and quality standards.

Required profile

• Minimum 3-5 years of social media management experience, preferably in a marketing or advertising agency.
• Previous experience supervising a social media team and a proven portfolio of campaigns, creative concepts and shoots.
• Hands-on experience planning and managing professional photo and video shoots.
• Experience handling multiple client accounts at once; knowledge of the UAE/GCC market is an advantage.
• Excellent English communication, copywriting and presentation skills; Arabic is an advantage.

Required skills

• Strong hands-on experience with Sprout Social (publishing, workflows, community management, analytics).
• Moodboard development, shot lists, storyboarding and creative direction.
• Understanding of platform algorithms, audience behaviour and engagement strategies.
• Strong English writing, editing and storytelling.

To apply, send your CV and a portfolio showing social media campaigns, creative concepts and shoots you have planned or directed.