Social Media Marketing Specialist

About the role

Webrew is seeking a self‑driven Social Media Marketing Specialist to shape and expand its digital presence. This remote, objective‑based position focuses on delivering measurable growth and turning online engagement into real business results for a specialty coffee startup.

Key responsibilities

• Develop and execute social media strategies across platforms to increase brand awareness and drive sales.
• Create, schedule, and publish engaging content that resonates with B2B and direct‑to‑consumer audiences.
• Monitor performance metrics, analyze data, and adjust tactics to optimize reach, engagement, and conversion.
• Collaborate closely with the founders on brand positioning, growth ideas, and go‑to‑market campaigns.
• Convert social media reach into leads, inquiries, community growth, and revenue.

Required profile

• Self‑motivated and comfortable working independently toward clear milestones.
• Proven experience in building and growing social media audiences.
• Creative mindset with a performance‑driven approach to content.
• Enthusiastic about joining an early‑stage startup and contributing to its strategic growth.

Required skills

What we offer

• Equity‑based founding role with the potential to evolve into a senior leadership position.
• Flexibility to work remotely without fixed hours.
• Opportunity to shape the marketing function of a fast‑growing coffee brand.