Social Media Marketing Specialist

About the role

Kaya Clinic is seeking a creative and energetic Social Media Marketing Specialist to bring its brand to life across digital platforms. You will be responsible for planning, producing, and publishing engaging content that showcases treatments, patient journeys, and behind‑the‑scenes moments.

Key responsibilities

• Develop and execute social media content calendars for all platforms.
• Shoot and produce video and photo content inside Kaya clinics, including treatments, patient stories, and promotional campaigns.
• Appear on camera confidently and present skincare topics, offers, and services in an engaging manner.
• Manage daily posting across Instagram, TikTok, Snapchat, and other channels.
• Coordinate with designers, doctors, and clinic teams to ensure a consistent flow of content.
• Identify, brief, and collaborate with UGC creators and influencers, ensuring brand guidelines are followed.
• Monitor performance metrics, analyze trends, and recommend improvements.
• Stay up‑to‑date with emerging social media trends, viral formats, and platform updates.

Required profile

• Minimum 2 years of experience in social media management or content creation.
• Fluent in Arabic and English, comfortable speaking on camera.
• Strong understanding of Instagram, TikTok, Snapchat, and related platforms.
• Experience planning and executing content shoots.
• Excellent communication, coordination, and multi‑project management skills.
• Knowledge of beauty, skincare, aesthetics, or healthcare marketing is a plus.
• Prior work with UGC creators and influencers is preferred.

Required skills

• Instagram
• TikTok
• Snapchat
• Video production
• Content creation
• Social media management