Trade Marketing Lead – Health Food

About the role

The Trade Marketing Lead, Health Food will shape and execute the go‑to‑market and trade marketing agenda for NCH's health foods portfolio across Modern Trade, Lower Trade, eCommerce and qCommerce channels in the UAE.

Key responsibilities

• Own the annual trade marketing and go‑to‑market strategy across Modern Trade, Lower Trade, eCommerce and qCommerce.
• Translate brand and commercial priorities into clear channel plans, activation calendars and execution priorities.
• Partner with Sales to develop customer‑specific activation plans, promotional calendars and in‑store execution programmes.
• Support new product launches through GTM planning, activation, sales enablement and post‑launch follow‑up.
• Collaborate with Digital Commerce teams to drive eCommerce and qCommerce initiatives.
• Monitor execution quality, analyse performance data and implement corrective actions.

Required profile

• Minimum five years of trade marketing experience in the UAE FMCG sector.
• Strong understanding of Modern Trade, Lower Trade, eCommerce and qCommerce dynamics.
• Proven ability to turn brand and category priorities into measurable commercial results.
• Data‑driven decision making and stakeholder management across sales, marketing, supply chain and finance.

Required skills

• Ecommerce
• Trade Marketing
• Go‑to‑Market Strategy
• Powerpoint
• Retail Activation
• qCommerce
• Excel