Training Manager – Retail Perfume Brands

About the role

The Training Manager will design, develop, and deliver comprehensive training programs for retail teams across Mohamed Hilal Group's perfume brands. The role focuses on enhancing product knowledge, fragrance expertise, selling skills, customer experience, leadership capabilities, and overall retail performance.

Key responsibilities

• Develop and implement an annual training strategy for the perfume retail division.
• Conduct regular training needs analysis based on business requirements, performance data, customer feedback, and new product launches.
• Create structured training calendars for new joiners, existing staff, store managers, and retail leadership.
• Design product knowledge modules covering fragrance families, notes, ingredients, brand heritage, differentiation, and new collections.
• Deliver sales and customer‑experience training, including luxury selling techniques, needs‑based consulting, cross‑selling, and objection handling.
• Lead onboarding, induction, and continuous development programs for retail advisors, supervisors, store managers, and area managers.
• Provide coaching, on‑the‑job training, and succession planning for high‑potential employees.
• Facilitate classroom, workshop, store‑based, and virtual training sessions and conduct store visits to identify development opportunities.

Required profile

Required skills