Area Sales Manager – Watches

About the role

We are seeking an experienced Area Sales Manager to lead and develop a network of watch retail stores within a defined region. The successful candidate will combine strong leadership with a passion for retail operations, driving sales growth while ensuring brand consistency.

Key responsibilities

• Manage daily operations of multiple retail locations.
• Achieve sales targets and key performance indicators.
• Implement brand standards, visual merchandising guidelines, and standard operating procedures.
• Coach and develop Store Managers and their teams.
• Monitor inventory, shrinkage, and stock accuracy.
• Conduct regular store visits, audits, and performance reviews.
• Analyse sales and operational reports and apply corrective actions.
• Coordinate with HR, Logistics, Finance, and Marketing departments.
• Handle escalations related to customer service or store operations.

Required profile

• Bachelor’s degree in Business, Retail Management, or a related field.
• 5+ years of retail experience with multi‑store management exposure.
• Proven track record of meeting sales targets and improving store performance.
• Strong leadership, communication, and analytical abilities.
• Willingness to travel frequently within the assigned area.

Required skills

• Proficiency in MS Excel.
• Experience with POS systems.
• Familiarity with retail reporting tools.