Assistant Manager – Events & Festivals Marketing

About the role

The Assistant Manager of Seasonal Festival will support the planning, execution, and performance tracking of integrated marketing campaigns for major seasonal festivals such as DSF and DSS. The role drives public awareness, footfall and engagement by coordinating with internal DFRE teams, retailers, malls, sponsors and external agencies while ensuring brand consistency.

Key responsibilities

• Assist in developing and executing multi‑channel marketing campaigns aligned with festival objectives and audience profiles.
• Coordinate timelines, creative briefings and rollout plans across internal teams and external agencies.
• Create compelling campaign content and messaging to boost audience awareness and attendance.
• Support audience segmentation strategies and prepare internal communication toolkits.
• Collaborate with retailers, malls and sponsors to integrate their activations into campaigns.
• Prepare campaign one‑pagers outlining objectives, KPIs, budgets and benchmarks.
• Review creative assets to ensure brand alignment and act as brand guardian during execution.
• Assist with procurement processes, RFP/RFI preparation and vendor coordination.
• Track and report performance metrics such as reach, engagement and footfall, providing insights for optimisation.
• Maintain documentation of assets, contracts and performance dashboards in compliance with DFRE policies.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Minimum 5 years of experience in marketing campaigns, brand communication or event‑related promotions.
• Proven experience coordinating multi‑channel campaigns with internal teams and external agencies.
• Familiarity with procurement processes, RFP preparation and vendor management.
• Strong understanding of audience segmentation, campaign performance tracking and post‑campaign analysis.

Required skills

• Vendor management
• Marketing campaigns
• Audience segmentation
• Post‑campaign analysis
• Multi‑channel marketing campaigns
• Campaign performance tracking
• Brand alignment
• Brand communication
• Event‑related promotions
• Procurement processes
• Budget coordination
• RFP preparation