B2C Performance Marketer – AI‑First (Remote, UAE)

About the role

This role is for a B2C Performance Marketer in an AI‑first digital business based in the United Arab Emirates. You will own end‑to‑end paid acquisition initiatives, combining creativity, analytics and automation to drive measurable growth. The position offers high autonomy, direct impact and the opportunity to shape the company’s AI‑driven marketing strategy.

Key responsibilities

• Own the full B2C paid acquisition strategy, from planning and execution to optimization and performance analysis.
• Build, launch and scale webinar, VSL and education‑focused funnels using AI‑enhanced processes.
• Create and optimise high‑converting ad creatives, messaging, landing pages and campaigns across paid channels, especially Meta platforms.
• Develop AI‑powered workflows to accelerate creative production, campaign management and experimentation.
• Monitor key metrics such as CAC, ROAS, conversion rates and customer lifetime value, continuously improving profitability.
• Collaborate with sales, CRM, creative and product teams to align acquisition efforts with business objectives.
• Conduct ongoing testing and experimentation to uncover new growth opportunities.

Required profile

• Proven experience managing and scaling B2C paid acquisition campaigns with measurable results.
• Strong background in direct‑response marketing, webinar funnels, VSL or info‑product campaigns.
• Hands‑on experience with Meta Ads and other digital advertising platforms.
• Understanding of AI‑powered marketing tools and automation workflows.
• Ability to independently execute campaigns from strategy through optimisation.
• Excellent analytical skills for interpreting marketing data.
• Effective communication, creativity and a proactive, ownership‑oriented mindset.
• Experience working in cross‑functional, remote and fast‑paced environments.

Required skills

• Meta Ads platform
• Digital advertising platforms (e.g., Google Ads, Meta)
• AI‑driven marketing automation tools
• Automation workflow creation
• Data analysis for marketing performance

What we offer

• Competitive compensation package
• Profit‑sharing opportunities and equity participation
• Fully remote work environment