Brand Manager

About the role

The Brand Manager will lead overall brand development and implementation for Apparel Group in the United Arab Emirates, driving sales growth and profitability across brand stores. The role involves strategising brand penetration, positioning, and creating a strong brand image in the market.

Key responsibilities

• Maximise sales and profitability of brand stores in line with company targets.
• Develop and execute brand launch strategies in collaboration with the Brand General Manager.
• Control costs, manage budgets and ensure adherence to financial plans including sales, markdowns, margin and inventory.
• Plan merchandise, set pricing, promotions and assortments to ensure timely stock availability.
• Lead buying decisions, budget formulation and in‑season stock management across territories.
• Create and maintain brand positioning together with the Marketing team and Brand Principal.
• Recruit, train and develop store teams to optimise productivity.
• Gather market intelligence, analyse competition and provide insights for brand customization.
• Coordinate visual merchandising strategies and collaborate with Retail Operations for feedback.
• Identify new outlet locations and support site research with Operations and General Managers.

Required profile

Required skills