Category Marketing Senior Analyst – Regional Office

About the role

The Category Marketing Senior Analyst will lead profitable and sustainable growth of assigned categories across the MENA region for one of the world’s largest food companies. Acting as the key integrator between market opportunities, category performance and business execution, the role translates strategic priorities into clear regional action plans.

Key responsibilities

• Drive profitable and sustainable growth of assigned categories across MENA.
• Develop category strategies and translate strategic priorities into regional action plans and BRF planning processes (PO, Cycle, Mobile).
• Own a 360° category performance diagnosis, linking volume, revenue, market share, pricing, margin, inventory and other KPIs to identify root causes and growth opportunities.
• Manage the Category P&L, identifying deviations and opportunities across volume, price, mix, COGS, trade investment, margins and value‑engineering initiatives.
• Monitor market, consumer and competitive dynamics, connecting performance with macro trends and shopper behavior.
• Identify category white spaces and growth platforms, defining opportunities in segments, price tiers, channels, occasions, pack formats and consumer needs.
• Lead portfolio and assortment recommendations, including Must Stock Lists, SKU rationalisation, product mix and distribution priorities.
• Define category pipelines and innovation opportunities in partnership with Marketing and Innovation.
• Lead new product launches and renovation, ensuring alignment with consumer opportunity, business case, supply feasibility, pricing, distribution and commercial plans.
• Partner with Trade Marketing and Commercial teams to translate category strategy into trade plans, channel priorities, distribution targets, promotional priorities and customer‑specific actions.
• Act as an entrepreneurial category owner, proactively bringing new ideas, challenging assumptions and mobilising cross‑functional teams.

Required profile

• Proven experience driving profitable growth of categories across the MENA region.

Required skills