Consumer Activation Manager

About the role

The Consumer Activation Manager will design and execute brand activation initiatives across all product categories for Global Travel Retail. Working closely with sales, finance and domestic market teams, the role ensures activation plans align with GTR marketing strategy and brand guidelines while driving consumer and trade engagement.

Key responsibilities

• Develop and implement brand activation plans, including new product launches and limited‑edition packaging.
• Coordinate the activation calendar and ensure timely execution of consumer and trade marketing programs.
• Monitor key performance indicators and report results to finance and senior management.
• Collaborate with Americas Travel Retail Sales teams to align competitive activities across assigned markets.
• Engage domestic market teams to integrate strategic plans and share best practices.
• Maintain budget oversight and reporting in partnership with the Finance Travel Retail team.

Required profile

• Minimum 48 months (4 years) of relevant experience in brand activation or consumer marketing.
• Strong understanding of FMCG and travel‑retail environments.
• Proven ability to work cross‑functionally with sales, finance and marketing teams.
• Excellent analytical and communication skills.

Required skills

• SAP
• Microsoft Office