Content Automation Strategist

About the role

The Content Automation Strategist will own Ounass' content operating system, overseeing how content is planned, briefed, produced, personalised and measured across commercial and brand streams in both English and Arabic. You will drive the AI and automation agenda, turning generative‑AI capabilities into faster publishing, higher output and personalised customer experiences while safeguarding editorial excellence and the luxury tone of voice.

Key responsibilities

• Audit and map current copy and content production workflows across homepage, CRM, SEO, brand marketing and BAU touchpoints; deliver a content‑operations maturity assessment.
• Redesign briefing, creation, approval and publishing workflows, codify SOPs and operational SLAs, and implement capacity modelling and quality tracking.
• Architect a modular, component‑based content system and metadata taxonomy in Contentful, templatising recurring formats for dynamic, automated publishing.
• Evaluate and optimise the content technology stack (CMS, localisation, AI tooling) in partnership with Tech & Product.
• Own the full content lifecycle, including automated content‑decay monitoring, programmatic refreshes and deprecation of legacy assets.
• Develop and execute the content AI roadmap: generative AI for draft creation (EN/AR), AI‑assisted SEO copy, workflow automation (Jira, collaborative tools), and human‑in‑the‑loop editorial processes.
• Build bilingual prompt frameworks and transcreation workflows that maintain luxury editorial standards across regional dialects.
• Establish AI governance covering brand safety, tone‑of‑voice guardrails, fact‑checking, hallucination controls, IP protection and compliance with UAE/KSA data‑privacy regulations (PDPL).

Required profile

• Proven experience leading content AI and automation initiatives at scale.
• Strong understanding of content operations, workflow design and SOP implementation.
• Fluent in both English and Arabic with the ability to maintain luxury editorial standards across languages.
• Experience working with cross‑functional teams including Content, SEO, CRM, Creative Studio and Data.

Required skills

• Contentful (CMS)
• Jira (workflow automation)
• Generative AI tools (e.g., GPT‑based platforms)
• SEO copy creation and metadata optimisation
• Content localisation processes
• Knowledge of UAE/KSA data‑privacy regulations (PDPL)