Conversion Rate Optimization (CRO) Manager

About the role

We are seeking a Conversion Rate Optimization (CRO) Manager to lead our e‑commerce digital funnel. The role will own the end‑to‑end customer journey, turning user data into measurable growth across our app and website.

Key responsibilities

• Analyse heatmaps, session recordings and user surveys to uncover friction points.
• Collaborate with UX/UI designers, product managers and engineers to implement conversion‑focused improvements.
• Manage the online journey funnel, overseeing all critical conversion steps.
• Develop and maintain the analytical data layer, ensuring events fire correctly on web and mobile.
• Set up, run and evaluate continuous A/B and multivariate tests using industry‑leading tools.
• Recommend and integrate tracking, analysis and optimisation technologies.

Required profile

• 3–5 years of experience in CRO, digital analytics or a related discipline.
• Hands‑on experience with GA4, Hotjar, Optimizely, VWO or similar platforms.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Proven ability to work cross‑functionally with product, UX/UI and engineering teams.
• Bachelor’s degree in Business Administration, E‑Commerce, Supply Chain or a related field is preferred.

Required skills

• Hotjar
• Event tracking
• Optimizely
• GA4
• VWO
• Analytics data layers
• Google Analytics