Digital Marketing & E-Commerce Growth Manager

About the role

This commercially focused position is responsible for turning online visibility into measurable revenue growth. Based in the United Arab Emirates, the manager will own end‑to‑end digital strategies across SEO, paid media, email, landing pages and e‑commerce optimisation to generate qualified B2B leads and increase online sales.

Key responsibilities

• Develop and execute inbound marketing strategies that drive B2B enquiries, quote requests, bulk orders, reseller opportunities and online sales.
• Design targeted campaigns and lead‑generation funnels for multiple industries, customer segments and product categories.
• Collaborate with sales and management to track leads, improve lead quality, implement lead scoring and automated nurturing workflows.
• Own organic search strategy (SEO, Answer Engine Optimisation, Generative Engine Optimisation) including keyword research, competitor analysis, technical optimisation, structured data and content architecture.
• Optimise product, category and location pages for traditional and AI‑generated search results.
• Create high‑converting landing pages for retail, wholesale, corporate and government audiences and continuously test calls‑to‑action, forms and checkout journeys.
• Manage e‑commerce platform content, pricing, promotions and customer journeys to increase average order value and repeat revenue.
• Plan, launch and optimise paid advertising campaigns across Google Search, Shopping, Performance Max, remarketing, display and relevant Meta or LinkedIn channels while managing budgets.

Required profile

• Analytical, results‑driven professional with a strong focus on revenue, conversions and sustainable growth.
• Experience generating qualified B2B leads and driving online sales in a multi‑product environment.
• Ability to work across diverse customer segments and collaborate closely with sales and management teams.
• Hands‑on execution mindset combined with strategic ownership of digital initiatives.

Required skills

• SEO (keyword research, technical optimisation, structured data)
• Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
• Google Ads (Search, Shopping, Performance Max, remarketing)
• Meta advertising platforms
• LinkedIn advertising
• Email marketing and marketing automation
• Landing page creation and conversion rate optimisation
• E‑commerce platform management