Director of Ecommerce

About the role

The Giving Movement is seeking a Director of Ecommerce to own the digital profit and loss and drive commercial performance across its web and app channels. Based in Dubai, the role combines strategic leadership with hands‑on trading expertise to build a profitable, high‑performing digital business.

Key responsibilities

• Own digital revenue, contribution margin, conversion rates and overall profitability for web and app.
• Define and execute the ecommerce trading strategy and commercial calendar for launches, campaigns, seasonal drops and sales periods.
• Manage onsite product sequencing, category presentation, search, navigation and overall digital trading performance.
• Oversee the end‑to‑end customer journey from acquisition through checkout to post‑purchase experience.
• Lead conversion rate optimisation (CRO) and experimentation, turning test results into measurable commercial outcomes.
• Drive customer acquisition, retention and profitable growth through paid media, CRM and lifecycle marketing.
• Manage paid‑media agency relationships and ensure efficiency and return on spend.
• Develop and adapt the Saudi digital commercial strategy to local consumer behaviour.
• Collaborate closely with Brand, Creative, Tech, Retail, Merchandising, Planning, Operations and Customer Experience teams.
• Champion the use of AI, automation and personalisation across digital trading and the customer journey.
• Build and lead a multidisciplinary team across Growth, Trading and Studio.

Required profile

• 10+ years of progressive ecommerce leadership experience with direct ownership of a digital P&L.
• Background in retail, fashion, premium lifestyle or high‑growth direct‑to‑consumer environments.
• Proven hands‑on trading expertise, including product sequencing, category performance and conversion optimisation.
• Strong financial acumen covering forecasting, contribution margin and profitability.
• Demonstrated success in CRO, experimentation, customer acquisition, retention and digital growth economics (CAC, LTV, ROAS).

Required skills

• Deep understanding of ecommerce trading and digital commercial strategy.
• Experience with conversion rate optimisation and A/B testing methodologies.
• Knowledge of paid‑media management and performance marketing.
• Familiarity with AI, automation and personalisation tools for digital commerce.