Global Senior Manager – Commercial Applications Business Owner

About the role

The role serves as the primary business owner and product strategist for Commercial Applications, shaping the vision, configuration and continuous optimisation of CRM capabilities used by sales, marketing and customer service teams worldwide. It ensures the CRM suite delivers maximum business value, supporting revenue growth, customer retention and data‑driven decision‑making across the freight forwarding organisation.

Key responsibilities

• Define product strategy, prioritise features and manage the roadmap for Microsoft Dynamics 365 CRM modules.
• Collaborate with sales, marketing, service and IT teams to align processes and ensure seamless system integration.
• Oversee configuration, development, quality assurance and release management, including UAT and change management.
• Drive user adoption through training, enablement and continuous improvement initiatives.
• Manage vendor relationships, monitor data quality and support integration with ERP, quotation tools and other business systems.

Required profile

• Bachelor’s degree in Business Administration, Computer Science, Marketing, Information Systems or related field.
• Proven experience in CRM management, product ownership or sales operations, preferably in freight forwarding or logistics.
• Strong understanding of sales processes, commercial operations and cross‑functional stakeholder management.
• Track record of delivering CRM solutions, leading UAT, release activities and driving user adoption.

Required skills

• Microsoft Dynamics 365 CRM (Sales, Marketing, Customer Service modules).
• Power Platform – Power Automate, Power Apps, Power BI.