Google DSP & Programmatic Specialist

About the role

STARTRADER is seeking a Google DSP & Programmatic Specialist to lead high‑intent paid acquisition campaigns across Google Ads (Search, Display, YouTube) and programmatic DSPs. This role combines strategy and execution, requiring you to define campaigns, optimise funnels, ensure accurate attribution and maximise ROI in global markets.

Key responsibilities

• Conduct market and competitive research for search and programmatic acquisition.
• Recommend paid‑media strategies, platform allocation, budgets, KPIs and scaling/kill decisions.
• Provide ad‑copy guidance and creative direction for campaigns.
• Oversee campaign execution, bid strategies, A/B tests and ongoing optimisation.
• Ensure tracking, attribution, GTM setup, analytics dashboards and data integrity.
• Integrate AI‑driven optimisation tools and third‑party solutions to boost performance.
• Collaborate with CRM, development, creative and sales teams to maintain full‑funnel efficiency.

Required profile

• 3+ years focused experience in Google Ads, DSPs, programmatic or high‑intent paid acquisition.
• Deep expertise in Google Ads, YouTube, DSPs and programmatic native platforms.
• Strong analytical skills covering ROI, CAC, FTD, CVR and funnel optimisation.
• Experience with tracking, attribution, GTM, dashboards and AI‑driven optimisation.
• Creative guidance for messaging adaptation across platforms.
• AB testing and full‑funnel optimisation mindset.
• Proven ability to collaborate across teams and execute campaigns end‑to‑end.

Required skills

• Google Ads
• YouTube advertising
• Demand‑Side Platform (DSP) tools
• Programmatic native platforms
• Google Tag Manager (GTM)
• Analytics dashboards
• AI‑driven optimisation tools
• A/B testing
• APIs
• Zapier
• Database connections
• Automation tools