Head of Creative Lab

About the role

Al‑Futtaim Automotive is creating a Creative Lab to define the look, feel and performance of its digital experiences across a portfolio of automotive brands. The role combines product design, generative AI, social‑first content and experimentation to deliver measurable, engaging experiences.

Key responsibilities

• Lead the Creative Lab by building and developing a multidisciplinary team covering product design, research, creative technology, generative AI, social content and analytics.
• Establish a multi‑brand design system with reusable components, design tokens and design‑to‑code standards for English and Arabic web and mobile experiences.
• Scale production‑grade generative AI workflows for copy, imagery, video, voice and personalized creative while maintaining human review, OEM approvals and brand‑safety controls.
• Create social‑first content for platforms such as TikTok, Instagram Reels, Snapchat and YouTube Shorts using trends, social listening and creator partnerships.
• Deliver personalized experiences by translating customer segments and real‑time signals into relevant content across websites, apps, WhatsApp, email and other channels.
• Embed A/B and multivariate testing across interfaces and journeys, using evidence to improve conversion, engagement, usability and cost efficiency.

Required profile

• 12+ years of experience in UX/UI, product design and digital creative, with a strong portfolio linking creative decisions to commercial outcomes.
• 5+ years leading multidisciplinary teams and owning multi‑brand or multi‑product design systems in production.
• Proven experience scaling generative AI content pipelines with measurable improvements in speed, cost or capacity.
• Track record of producing high‑performing social‑first content and leading A/B or multivariate testing with measurable uplift.
• Experience delivering personalization across customer segments or channels and designing for both English and Arabic audiences.

Required skills

• Design systems, Figma, design tokens and Storybook.
• Large language models, diffusion models, generative image, video, voice and avatar workflows.
• Social listening, creator content, video production, hook and retention analysis.
• Personalization, dynamic creative optimization, A/B and multivariate testing, statistical power and behavioral analytics.
• Usability research, WCAG 2.2 compliance, RTL design and Arabic typography, motion design, conversational design and real‑time 3D visualization.