Head of Marketing – UAE FMCG Brand Portfolio

About the role

Lead the brand marketing and communications strategy for a fast‑growing UAE consumer food business. Reporting directly to the Group CEO, you will shape brand equity, consumer awareness and long‑term positioning across an expanding multi‑category FMCG portfolio.

Key responsibilities

• Develop clear brand positioning, architecture and messaging to strengthen equity and awareness.
• Create and deliver integrated consumer marketing campaigns across digital, social, PR, content and offline channels.
• Build and manage annual marketing plans, budgets and brand guidelines, including tone of voice and visual identity.
• Generate consumer insights, analyse market data and identify growth opportunities.
• Oversee PR, media relations and external agency partnerships.
• Lead digital and social media strategy, ensuring consistent, engaging consumer‑facing content.
• Collaborate with Commercial and Operations teams while keeping focus on brand building.
• Support new product launches with go‑to‑market positioning and communication plans.
• Track campaign effectiveness, brand health and consumer engagement to continuously improve performance.
• Act as senior marketing advisor to the Group CEO and help scale the marketing function.

Required profile

• Strong experience in FMCG brand marketing, preferably in food, beverages or other high‑frequency consumer categories.
• Proven track record of building consumer brands and strengthening brand equity within the UAE.
• Deep understanding of the UAE retail landscape and consumer behaviour.

Required skills

What we offer

• Permanent contract with a competitive salary of AED45,000‑AED50,000 per month.
• Hybrid working model based in the Northern Emirates.
• Opportunity to shape a growing portfolio and work directly with senior leadership.