Marketing Executive

About the role

The Marketing Executive will lead the promotion of IT application products across the UAE market. This role focuses on generating high‑quality leads, driving business development initiatives, and acquiring new customers. You will work closely with sales and product teams to align marketing strategies with business goals.

Key responsibilities

• Develop and execute integrated marketing campaigns for IT application solutions.
• Identify and nurture leads through targeted outreach and follow‑up activities.
• Collaborate with sales to convert prospects into customers.
• Analyse market trends and competitor activities to refine positioning.
• Prepare performance reports and optimise campaigns based on data insights.

Required profile

• 1–3 years of marketing experience, preferably in the UAE.
• Proven track record of lead generation and new‑business acquisition.
• Experience in the IT application products sector.
• Strong communication and business development abilities.

Required skills

• Lead generation techniques.
• Business development and customer acquisition.
• Marketing campaign planning and execution.
• Market analysis and reporting.