PR & Media Relations Specialist

About the role

This remote‑friendly position is focused on elevating brand visibility through strategic public relations and media outreach. While the role is anchored in Dubai, it offers flexibility to work from anywhere, enabling you to craft and distribute compelling press content and nurture media relationships.

Key responsibilities

• Develop and execute PR strategies aligned with brand objectives.
• Build and maintain relationships with journalists, influencers, and media outlets.
• Coordinate press releases, media coverage, and brand feature placements.
• Identify PR opportunities, partnerships, and collaborations.
• Monitor media performance and track brand exposure.
• Ensure consistent brand messaging across all communications.

Required profile

• Strong expertise in PR and media relations.
• Proficiency in strategic communications to shape brand narratives.
• Excellent written and verbal communication skills.
• Organizational ability to manage multiple tasks and deadlines.
• Bachelor’s degree in Communications, Journalism, Public Relations or related field.
• Knowledge of the fashion or apparel industry is a plus.
• Established network within Dubai media; Arabic speaker preferred.
• Self‑driven, organized, and comfortable working independently.

Required skills

What we offer

• Remote work flexibility with a Dubai‑based focus.
• Opportunity to influence brand perception in the fashion sector.