Product Marketing Manager GTM Execution Support

About the role

Binance is seeking a proactive Product Marketing Manager to support go‑to‑market execution for new product and feature launches. The role will focus on coordinating campaigns across social, PR, KOL, community and owned channels, and translating market insights into clear communication.

Key responsibilities

• Support GTM execution for new product and feature launches.
• Track campaign rollout across social, PR, KOL, community and owned channels.
• Coordinate timelines, assets and deliverables with internal teams.
• Collect and summarize campaign data, user feedback, market discussions and social sentiment.
• Prepare briefs, decks, reports, meeting notes and tracking documents.
• Participate in brainstorms, bringing fresh perspectives from social media trends and younger user behavior.
• Help communicate Binance’s story and brand narrative.

Required profile

• Background in Marketing, Communications, Business, Finance or related fields (preferred).
• Strong interest in Binance, crypto, Web3 and financial products.
• Good understanding of English and Chinese social media trends and online culture.
• Organised, detail‑oriented and comfortable with documentation and reporting.
• Excellent English and Chinese communication skills.
• Curious, proactive, reliable and eager to learn.
• Relevant internship, project or work experience in marketing, communications, content, social media or campaign support is a plus.

Required skills

What we offer

• Opportunity to shape the future with a leading blockchain ecosystem.
• Collaboration with world‑class talent in a user‑centric global organization.
• Fast‑paced projects with autonomy in an innovative environment.