Product Owner – Customer Data Platforms (CDP)

About the role

Etihad Airways is seeking a senior Product Owner to lead the development of Guest 360 capabilities, focusing on Customer Data Platforms (CDP) and customer journey analytics. You will act as the bridge between business, data, and engineering teams to deliver data‑driven, personalized experiences across all channels.

Key responsibilities

• Own and prioritize the backlog for Guest 360 and Customer Journey Analytics initiatives.
• Translate business requirements into clear user stories, acceptance criteria, and delivery plans.
• Track product performance, feature usage, and customer impact metrics to drive adoption.
• Leverage CRM, behavioural and transactional data to inform product decisions.
• Collaborate with cross‑functional teams (data, engineering, CX, marketing) to ensure end‑to‑end integration of CDP and analytics capabilities.
• Support implementation and optimisation of CDP solutions such as Adobe, Salesforce or FirstHive.

Required profile

• 7+ years of experience as a Product Owner or similar role in data, digital or customer platforms.
• Hands‑on experience with CDP solutions (Adobe, Salesforce, FirstHive).
• Strong understanding of customer journey analytics, personalization and omnichannel CX.
• Proven ability to manage backlogs, prioritise features and deliver value‑driven outcomes.
• Experience measuring and improving product usage, adoption and performance metrics.
• Excellent stakeholder management and communication skills.
• Experience working in Agile environments (Scrum, SAFe).

Required skills

• Adobe CDP
• Salesforce CDP
• FirstHive
• Scrum
• SAFe
• Agile methodology

What we offer

• Opportunity to shape the future of global aviation through data‑driven customer experiences.
• Dynamic, multicultural work environment at Etihad’s Abu Dhabi hub.
• Career growth within a leading international airline.