Regional Content & Visual Communication Manager

About the role

The Regional Content & Visual Communication Manager will lead IKEA’s brand presence across the region, shaping store design, communication and visual merchandising. Reporting to senior marketing leadership, the role ensures a consistent IKEA identity while adapting to local market needs.

Key responsibilities

• Develop and steer an integrated communication strategy for all business areas and 360° marketing campaigns.
• Lead the creation of visual communication, graphic design and multimedia assets.
• Map and analyse the communication channel landscape and establish a regional content strategy.
• Collaborate with Digital teams in Inter IKEA and INGKA Group to align initiatives with brand priorities.
• Introduce new communication approaches to support country business plans.

Required profile

• Minimum 60 months (5 years) of experience in content strategy, visual communication or related fields.
• Strong understanding of consumer behaviour and brand management.
• Proven ability to work cross‑functionally with marketing, digital and retail teams.

Required skills

• Adobe Creative Suite CS6
• Graphic Design