Sales Executive – HoReCa (Consumer)

About the role

We are looking for a Sales Executive to drive revenue and manage client relationships within the hotel, restaurant and café (HoReCa) sector. The role focuses on developing new business, conducting product demonstrations of coffee machines and related equipment, and delivering excellent customer service.

Key responsibilities

• Achieve and exceed sales targets by implementing effective sales strategies.
• Build and maintain strong relationships with new and existing HoReCa clients.
• Identify new business opportunities, generate leads and expand the client base.
• Conduct on‑site product demonstrations and present the benefits of coffee equipment.
• Prepare proposals, negotiate pricing and close deals.
• Stay updated on market trends, competitor activity and product developments.
• Maintain accurate sales records in CRM, provide forecasts and reports.
• Represent the brand at trade shows, exhibitions and industry events.

Required profile

• Bachelor’s degree in Business, Marketing or a related field (preferred).
• 3‑4 years of sales experience, preferably in the HoReCa or coffee‑equipment sector.
• Strong network with hotel chains procurement and food‑beverage managers.
• Proven ability to achieve sales targets and manage a sales pipeline.

Required skills

• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel
• Microsoft Office Suite
• ERP systems
• CRM software
• Product demonstrations