Senior Digital Analyst

About the role

VML is looking for a senior analytics leader to own the digital analytics capability for one of its largest financial services clients in the Middle East. You will shape the measurement strategy across web and CRM, deliver actionable insights, and support the growth of the Data & CRM practice.

Key responsibilities

• Define and lead the digital measurement strategy for web and CRM channels.
• Own GA4 360 and Google Tag Manager governance, including tagging schemas, data‑layer design, and quality verification.
• Translate complex data sets into clear stories that drive business decisions.
• Develop and mentor a small team of analysts.
• Present insights and recommendations directly to clients.
• Assist the Head of Data & CRM in business development and broader client projects.

Required profile

• 7–10 years of experience in digital analytics, preferably within financial services or banking.
• Proven ability to work collaboratively across regional teams.
• Strong communication skills for client interaction and team leadership.

Required skills

• Google Analytics 4 360
• Google Tag Manager
• Data‑layer design
• Data quality verification
• QA protocols for analytics implementations