Social Media & Content Manager (Korea Town)

About the role

We are looking for a Social Media & Content Manager to turn trending Korean culture into engaging social content for Middle Eastern audiences. You will own Korea Town’s social strategy, build a distinctive digital identity and grow an active community across platforms.

Key responsibilities

• Develop and execute social media and content strategy on Instagram, TikTok, Snapchat, YouTube and emerging channels.
• Create social‑first concepts around Korean beauty, fashion, food, lifestyle and entertainment.
• Lead content calendars, campaigns, launches and always‑on storytelling.
• Collaborate with creators, influencers, designers and marketing teams to produce short‑form video and product storytelling.
• Monitor community engagement, social listening and analytics to continuously improve performance.

Required profile

• Strong experience in social media, digital marketing or creative marketing, with a proven track record of developing multi‑platform strategies.
• Passion for Korean culture and ability to spot emerging trends and translate them for Middle Eastern audiences.
• Excellent visual storytelling judgment and ability to lead a creative team.
• Professional fluency in English; Arabic is a plus.

Required skills

• Instagram
• TikTok
• Snapchat
• YouTube
• Social media analytics
• Digital marketing